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Partnership to grow wine exports under WA Labor

Posted on February 24, 2021
  • Re-elected McGowan Labor Government to invest $3 million towards Wine Industry Export Growth Partnership
  • Partnership between industry and government set to boost win export value by 50 per cent by 2025

A re-elected McGowan Labor Government will invest $3 million into the Western Australian wine industry as part of a strategy to boost exports and grow local jobs.

The funding will be used to establish a Wine Industry Export Growth Partnership between Wines of WA and the State Government.

The Wine Industry Export Growth Partnership will progress the WA Wines to the World project to increase the value of WA wine exported to $117 million by 2025.

The industry-led partnership will boost research capability in WA wine quality, provenance and sustainability to help boost production for export.

The Partnership will support market research to identify the best way to position WA’s premium wines in international markets, and deliver workshops and extension activities for WA wine producers.

A WA Wine Export Advisory and Steering Group, with industry and government representatives, will oversee the project.

Comments attributed to Agriculture and Food Minister Alannah MacTiernan:

“Our State’s wine industry has shown great resilience over the past 12 months and has been proactively looking for ways to diversify export markets.

“The Wine Industry Export Growth Partnership is an opportunity for industry and government to work together and explore new export and domestic market opportunities for our WA wines.

“Growing our wine industry will create local jobs in our wine-growing regions, and will increase awareness in key international markets of WA as a wine and food destination.

“The work to be undertaken through the partnership is expected to create about 600 direct and indirect jobs across regional WA over the next five years.”